Babel Lounge

Babel Lounge is a sophisticated hospitality venue that needed to establish its identity in a highly competitive market. Our role encompassed comprehensive brand development, which included creating a distinct brand voice, visual identity, and a multi-channel content strategy. We worked on creative concepts for their interior branding, including menu design, business cards, and branded marketing materials for the venue. Our brand positioning focused on elegance and luxury, with a nod to cultural inclusivity and artistic ambiance. Social media engagement strategies were implemented on Instagram and Facebook, which grew their follower base by 50% over the first six months. User engagement metrics, including likes, comments, and overall sentiment, indicated a highly positive reception.