Call It Spring

For Call It Spring, a trendy shoe retailer, we created a digital advertising campaign focusing on seasonal and holiday sales. This project included PPC campaigns, retargeting strategies, and social media advertising on Instagram, Google, and Pinterest. The creative direction emphasized sustainability and affordability to align with the brand’s core values. Our team optimized paid advertising by conducting A/B testing and employing machine learning algorithms to enhance audience segmentation and personalization. The campaign achieved a 7.5x ROAS (Return on Ad Spend), with a 35% reduction in customer acquisition costs. The campaign also saw increased click-through rates of 9% on paid ads, resulting in significant e-commerce sales growth during the holiday period.