Closeup

Closeup, an oral care brand, needed a fresh content strategy to connect with Gen-Z audiences across digital channels. Our team crafted a series of content pillars aimed at promoting oral health in a fun, relatable manner. The campaign utilized influencer collaborations and TikTok trends to create engaging, bite-sized content. We executed a video-led content strategy featuring user-generated content, influencer testimonials, and lifestyle snippets. With this strategy, Closeup experienced a 150% increase in video views and an 80% growth in social engagement rates over a three-month period. Additionally, targeted campaigns increased website visits from social channels by 30%, leading to an uptick in brand sentiment and consideration.