Unilever

This project involved a multi-phase digital media localization campaign aimed at specific international markets for Unilever, one of the world’s largest FMCG companies. The campaign focused on adapting content to resonate with local cultures, demographics, and consumer preferences across Europe and the Middle East. Using both quantitative data from local consumer trends and qualitative insights from brand focus groups, we developed and implemented a digital strategy that increased overall brand awareness by 25%. Paid social media, content partnerships, and influencer collaborations were leveraged, generating over 3 million impressions and 500,000 targeted engagements within three months. The campaign utilized a variety of social platforms, including Facebook, Instagram, and YouTube.