Zippo

This project aimed to position Zippo as a lifestyle brand in European markets, targeting a younger demographic through digital storytelling and paid media. The campaign incorporated paid ads on Instagram, YouTube, and TikTok, and used engaging video content that connected with users on an emotional level, celebrating freedom, creativity, and individuality. Our team oversaw the entire lifecycle of the campaign from creative direction to execution and optimization. By applying A/B testing techniques and analyzing click-through rates, the campaign achieved a CTR of 8%, far exceeding the industry benchmark of 3%. We successfully achieved 1.2 million video views and a 20% increase in online store visits, contributing to a significant boost in sales and brand visibility.